Primary responsibility:

• Develop solutions to address brand’s strategic needs, i.e. in-depth understanding of the target prospect, channel allocation, ROI of past efforts, etc.

• Support and guide implementation of research into agency planning process to enhance the overall product and ground it in data-driven solutions

• Develop agency guidelines for optimal use/application of sources and tools, both traditional and online

• Provide input to recommendations on data sources and approaches to be used by clients

• Ensure proper utilization and interpretation of media research information across agency

• Seek opportunities to enhance the agency’s ability to understand and implement new insights through original research and analytical approaches

• Supervise/manage a team of professionals, providing guidance/mentoring to junior personnel
• Attend industry research-related conferences and functions

Requirements:

• BA/BS  or MA/MS (concentration in marketing and/or communications helpful)

• 3-6 years experience (media/marketing research, communications planning)
• Excellent analytical skills – advanced stats a plus
• Strong computer skills (MS Office)
• Excellent communication skills -  writing and presentation skills
• Ability to translate information into insights
• Visionary; Proactive
• Good listening and follow-up skills
• Dynamic and flexible
• Good at multi-tasking